Sales Person Program
What I’ve seen over the past 12 months is the market changing back to what it looked like prior to COVID. The only difference is the salesmanship of some of the sales people selling cars today.
Some sales people have lost the ability to qualify the customer and complete a sales presentation based on the customers wants and needs. Asking the hard and awkward closing questions has become challenging.
This is because in most sales industries, training hasn’t been a priority with such a buoyant sales market over the past few years.
The COVID market softened our sales people and their techniques.
What this means is the untrained salesperson is wasting opportunity. A car sales lead is currently costing around $70 per lead. The salesperson only has to mismanage 10 leads in a week and that’s a loss of $700 just in lead generation.
Waste 50 leads in a month that’s a loss of $3500 just in advertising, what about the loss in gross profit from the cars that we didnt sell.
Training is not an expence but an investment in maximising opportunities
My sales training programs are designed to minimise leakage, with better word tracks and qualification techniques it leads the sales person towards a better presention of the vehicle based on the customers wants and needs. Adding commitment and negotiation techniques creates more sales.
My program will help the sales person reach a minimum benchmark of 30% closing ratio. With a step-by-step training approach.
I have been in the automotive industry for over 30 years in roles, as a salesperson, new and used car management roles, General Sales Manager and Director in Partnership. I thought I was a good trainer until I started completing train the trainer courses and completing my certificate IV in Training and Assessment. My experience allows me to write and deliver training courses that are easily understood and that deliver results which has taken over 15yrs to master.
Trainee Sales Person Program
My 2-day trainee salesperson program is designed to take trainee salespeople with little to no experience through the sales processes of selling cars, both over the phone and through internet leads as well as closing walk in traffic. Giving them word tracks will not only build the salespersons confidence, but it will fast track them to start selling from day 1.
If your sales team needs some fresh ideas, or you need some support to get them back to the basics or you have salespeople who are not performing to a level that you want. Please reach out or book them into 1 of the 2 sessions that are delivered in Brisbane.
I can also cater for in-dealership training. Please reach out to discuss your needs.
Upcoming Course Dates 2025
The next 2-day Sales person training program will run on:
Brisbane: Phone and Internet Sale: Thursday the 15th May 9am-12.30pm
Brisbane: Road to a Sale: Friday the 16th May 9am-12.30pm
Bookings are essential.
For more information please call Scott on
0407 997 992 or
click to register or make a booking.
Instead of just telling people WHAT to do, I show them HOW to do it.
Hiring a new sales consultant?
We all know how hard it is to find and hire an experienced sales person.
With my recruitment experience, I understand that finding a suitable applicant takes time. Scrolling through the hundreds of resumes to find a diamond in the mud.
The applicants that are applying for car sales positions do not have a lot of sales experience or sales work history. This makes finding the right applicant difficult. The applicants that do come from a sales background have not been subject to training over the past few years with such a buoyant sales market.
My program takes the pressure off both the Sales Manager and Dealer Principle.
What I offer in my recruitment program:
- Placing an advertisement on Seek, using the Start Learning Automotive banner.
- Managing the add
- Going over applicants and resumes
- Conducting the interviews on-site
- Putting forward the best applicants to the Sales Manager/Dealer Principle
- Conducting the reference checks
- There is no limit on the amount of people hired from the one add
Investment -From $ 2750
Hiring a Trainee Sales Person
If you can not attract an experienced sales person and hire a trainee sales person put them through the 2 day sales training program.
This program will take the trainee salespeople with little or no experience through the Road to a Sale process of selling cars. Covering phone and internet sales, as well as walk in traffic. Completeing this training will not only build the salesperson’s confidence, it will fast track them to start selling from day one.
Investment -$990 per person
Queensland Dealers
I will also complete the Queensland sales license accreditation (additional fee invoiced separately to be charged back to the sales person).
I have been in the automotive industry for over 30 years in roles such as a salesperson, new and used car management roles and as a General Sales Manager and director in partnership. I am an experience and dedicate trainer / recruiter and make the time to find my client the right candidate.
Don't wait – drive your future forward with Start Learning Automotive by calling
0407 997 992 now.
